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    Vassar College
  Nov 24, 2017
Catalogue 2017-2018
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MEDS 280 - Social Psychological Approaches to Mass Media: Understanding Content, Motivation, and Impact

Semester Offered: Spring
1 unit(s)
(Same as PSYC 280 ) This course is designed to introduce students to the interdisciplinary field of “media psychology,” which applies social scientific theory and methodology to the study media use, content, and impact. We first review theoretical contributions from both Communication Studies and Social Psychology before moving into a range of “hot topics” in the field (e.g., violent media, persuasion and advertising, news, politics, representations of social groups, social media). Along the way, we consider: psychological processes relevant to media use and impact, individual differences that motivate selective exposure and reception, the positive and negative effect that media may have on our attitudes and behaviors, and the complexities of developing and executing media effects research. Dara Greenwood.

Two 75-minute periods.

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