The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
    Vassar College
   
 
  Nov 24, 2017
 
 
    
Catalogue 2017-2018
[Add to Portfolio]

MEDS 280 - Social Psychological Approaches to Mass Media: Understanding Content, Motivation, and Impact

Semester Offered: Spring
1 unit(s)
(Same as PSYC 280 ) This course is designed to introduce students to the interdisciplinary field of “media psychology,” which applies social scientific theory and methodology to the study media use, content, and impact. We first review theoretical contributions from both Communication Studies and Social Psychology before moving into a range of “hot topics” in the field (e.g., violent media, persuasion and advertising, news, politics, representations of social groups, social media). Along the way, we consider: psychological processes relevant to media use and impact, individual differences that motivate selective exposure and reception, the positive and negative effect that media may have on our attitudes and behaviors, and the complexities of developing and executing media effects research. Dara Greenwood.

Two 75-minute periods.



[Add to Portfolio]